As the excitement for the Brisbane Games builds, it’s crucial for tourism operators to navigate the complex world of branding. In the latest issue of the “Informer,” David Adolphe, Principal at DC Adolphe Legal, offers invaluable insights in his article “Your Branding & the Olympics.” Learn about the intricacies of intellectual property in the branding of businesses and how it intertwines with the prestigious Olympic brand.

“With many tourism operators now making plans for the Brisbane Games, it’s a good time to consider what steps should be taken to protect their own branding and what’s permitted in connecting their branding to the Olympics.”

Discover more about the legalities, opportunities, and pitfalls to avoid in the full story.